For the last 6 weeks, experts have told us that the 2020 holiday shopping season will be a holiday shipping disaster: Shipmageddon. Despite a recent commercial showing Fedex employees trampolining their way to shipping success
, many packages will be dropped – or delayed – across all carriers over the next four weeks.
Why is this happening? Due to the pandemic, E-Commerce adoption has fast forwarded 10 years in a few months. Remote worker participation increased by a factor of 20X between March and June. Work from Home packages, Employee Recognition, and Corporate Gifting
have shifted from in person celebration events to virtual events and programs with delivered gifts and incentives. All of this has put huge strains on shipping carriers. Carriers have also been significantly impacted by staffing shortages.
Let’s imagine that you are traditionally a last minute holiday shopper. Previously your company provided gifts to clients and employee at holiday gatherings. You have never shipped gifts before. Now shipping is more expensive, as Fedex
both increased shipping rates, with additional rate increases ahead in January of 2021. What should you do?
Adapt to change. Pivot your holiday shopping habits the way you have pivoted every other facet of your life during 2020. Shop early, and be prepared for plan B (and plan C!) if the supply chain breakdowns also lead to inventory shortfalls. Work with companies that will ship on your behalf, and who will provide visibility on the ordering process, as well as shipping / tracking information. For complex shipping orders, we provide shipping visibility on our systems which are updated until product delivery is confirmed. If you are late in the game and haven’t even started thinking about a gifting program, consider an early January New Year’s gift / shipment, and the hopeful New Year’s message it could entail.
When considering the budget for holiday gifting and shipments, review the dollars saved with canceled in person travel, conferences, trade shows, and the holiday gatherings that were unfortunately canceled. Remember that every touch point with your clients and prospects is important – especially during one of the most stressful times in our nation’s history. 2020 has been a year like no other. This is the year that Ship Happened.