Corporate Gifting Is More Important Than Ever In 2020

2020 has been a challenging year.  Does the word “challenging” adequately describe the past several months?  Not even close. We have all experienced different levels of stress and strain.  Tragically, many people have lost a loved one and/or may know someone who will have long lasting health or financial impacts from Covid. Despite bright exterior appearances, everyone you meet may be fighting a battle or experiencing a struggle that you know nothing about.

Why, during this year of a pandemic, negative impacts to so many sectors of the economy, and social unrest, should we care about corporate gifting?  Doesn’t sending a gift to our business clients, referral sources, and employees seem trivial or eveninappropriate after the last several months?  The opposite is true. 

If there has been a bright spot during the pandemic it is that many people have gained clarity and perspective about what – and who – is important. Expressing gratitude and appreciation is more important than ever to recognize clients, referral sources, partners, and employees who have helped us to survive or thrive to date. Clients have choices over where they do business – and they have chosen yours.  There is no better way to say “thank you” than to send a sincere note with a thoughtful gift.

Unemployment numbers have spiked but over time the economy will fully rebound. Employees will have abundant choices over where to work.  They will remember how they were acknowledged during the most stressful time in their lives.  Working from home has been easy for some, but isolating, challenging and even sleep depriving for others.  This is a wonderful time for employers to show empathy and caring with personal recognition and corporate gifting. 

What is the “right” product to select?  We work with our clients to tailor a gifting program to reach your audience with itemsthat represent your organization well at the budget that works best for your firm.  Race Ahead Promotions hasa few favorites for the upcoming gifting season which are a snapshot of our offerings. We love discussing projects in depth to find the best fit.

The best part about a gifting program? When done correctly, you will make your clients and employees feel great.  Maya Angelou said “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

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